What Is Estate Planning, Anyway? First things first: an “estate” isn’t just a fancy word for a mansion with a moat. In legal terms, your estate is everything you own – your business, your vintage Star Wars collection, your dog (okay, maybe not legally, but you get the idea). Estate planning is simply deciding what […]
On June 9th, I got the email that my trademark for Atlas Financial Co was rejected. I was heartbroken. Yes, it’s just a name. No, it has no effect on the services we provide. But for over 3 years we’ve been Atlas. It was the name I chose sitting at my kitchen counter, after a […]